Case studies: 2 for 1 offers
Examples of promotions featuring 2 for 1 offers.
Great days out
Boots
Consumers spending more than £20 in-store were rewarded at the point of purchase with a booklet of entry discounts across a range of family attractions.
Halifax
As part of their young savers campaign this 'Halifax Young Savers' summer newsletter contained a selection of discount vouchers, allowing children free entry into a whole range of family attractions.
Lunar Jim
Consumers collected a 'Lunar License' by simply purchasing Lunar Jim merchandise in stores such as Early Learning Centre and Argos, which gave them 2 for 1 entry at great range of family attractions.
Lifestyle experiences
Kleenex
Consumers had to collect two ovals from Kleenex packs to claim a 2 for 1 offer booklet, which offered an exciting range of different activity and leisure experiences at over 450 centres.
Lloyds
A loyalty scheme for Lloyds TSB credit card holders, through which customers could claim the 'Lloyds TSB Action and Adventure Directory', which contained a range of 2 for 1 and free offers for attractions and activities.
National Lottery
This national campaign offering 2 for 1 entry to 1000s of attractions and activity centres was carried on all lottery tickets over a ten week period, both as a reward for purchase and to encourage repeat purchase of lottery tickets.
Health, beauty and leisure
Alpen
Featured across the range of Alpen cereals, including Alpen Original, Alpen Crunchy Bran and Alpen Wheatflakes, consumers collected tokens to claim a 2 for 1 offer booklet for a range of healthy lifestyle experiences.
Vileda
A consumer on-pack promotion whereby consumers collected tokens and sent off for a 'Vileda Spring Clean Offers Booklet', which contained cleaning tips, money-off Vileda product vouchers and a range of Active's 2 for 1 health and beauty vouchers.
Häagen-Dazs
Carried on one million packs of Häagen-Dazs, consumers simply collected the on-pack tokens to claim a 2 for 1 health and beauty treatment.
Mixed experiences
Beck's
An 'in-bar' promotion over the Father's Day period aimed at increasing sales of Beck's beer throughout the UK. Every purchase was rewarded with a 2 for 1 voucher valid for a range of adrenaline experiences.
JJB / New Balance
Run in conjunction with JJB, every pair of New Balance trainers included a 2 for 1 experience pack in the box, valid for a range of sporting experiences.
Some of these projects were run in partnership with an agency.