Case study: Contact24
The brief
To produce an employee benefits scheme that would appeal to the target audience and address time-keeping, attendance and length of service issues.
The challenge
To create a scheme that would generate a total 'buy-in' from all the call centre employees. The scheme needed to be easily communicated and provide a return on investment for the client.
Launch brochure
Desktop podium
The solution
Contact24 were not looking at a traditional employee benefits package due to the transiency of the employees. They also felt that discounts and cost savings for the employees would not be an ideal solution. We presented an online solution where each employee had their own points statement and a database of Active vouchers ranging from £10 to £500 which would appeal to the target audience.
The execution
Employees earned points for being on-time for a week and bonus points if they were on-time every day for a month. Full attendance for a week earned points and once again bonus points were available for full attendance for the month. Extra points were available for each six months length of service with the company.
Website
The success
Time-keeping improved by 43%, attendance by 39% and overall the attrition rate of the company improved by 18%.