Case studies: Fixed budget promotions
Examples of promotions run on a fixed budget basis.
Promotional offers - For promotional offers when you are unsure of the potential uptake, Active will provide the offer, handling and fulfilment at a fixed price.
Häagen-Dazs
This offer was carried on one million packs of Häagen-Dazs. Consumers simply collected the on-pack tokens to claim a 2 for 1 health and beauty treatment booklet.
Prizes - If you want to offer a range of prizes at fixed price-brackets, e.g. holiday prizes at £5,000, £3,000 and £2,000, Active will supply a range of options at these fixed budgets even if the RRP for the prizes exceeds these price brackets.
Nestlé
For this sampling promotion for 'Nestlé Heaven', consumers were invited to submit an entry form in participating supermarkets to be entered into a prize draw.
The winners had three tiers from which they could select their prizes, up to a top tier value of £10,000.
Some of these projects were run in partnership with an agency.