Case studies: Free offers
Examples of promotions featuring free offers.
Free health & beauty
Andrex
This direct mail campaign contained a free health and beauty voucher, which consumers could validate by collecting three proofs of purchase to then claim a free pamper session at a local salon.
Sky
This promotion was used by Sky sales advisors leading up to Mother's Day, to encourage consumers to subscribe. Anyone taking the offer qualified for a free health and beauty treatment voucher.
Avery
This promotion was aimed at office staff who purchase Avery labels for their company. Each pack contained a free health and beauty voucher, which entitled the bearer to a free beauty treatment.
Free experiences
Weetabix Advantage
This on-pack offer for a 'Free Day at a Health Club' was valid at over 250 health clubs across the UK. The voucher and list of centres were all carried on-pack.
Benefiber
Consumers simpy had to register to download a selection of promotional offer vouchers, including free dance, free martial arts and a range of free spa treatments.
Free swim
Nestlé
This free swim offer was valid at over 400 pools across the UK. Consumers simply had to present two promotional wrappers at a participating pool to claim.
Cadbury's
Consumers had to collect three wrappers and present them attached to the POS flyer to claim a free swim for kids. Available at over 300 pools, the offer proved very popular over the summer months.
Free accommodation
Winalot
Consumers simply had to enter a URN from promotional packs on the website to claim a free accommodation voucher redeemable at over 150 participating 'dog friendly' hotels.
Some of these projects were run in partnership with an agency.