Case studies: Group travel prizes
Examples of promotions using group travel prizes.
Sony Ericsson
This global, headlining consumer promotion was linked to the film premiere of the 'Da Vinci Code' film. Ten lucky winners from around the world won their place on a Paris treasure hunt by completing a series of online cryptic challenges in the fastest time. During their time in Paris, the winners took part in an interactive treasure hunt using the latest Sony Ericsson phone technology. The overall winner of the treasure hunt was awarded a grand prize of an around the world holiday, taking in countries featured in the novel and film.
Gala Casinos
A UK-wide promotion running throughout all Gala casinos where consumers had the opportunity to win a place to visit Macau, the Asian mecca of gambling. This trip gave winners a chance to visit the nearby island of Hong Kong, dine at a number of fine restaurants, and take part in optional excursions and VIP casino experiences.
Sony
This Sony Centre free prize draw linked in with the release of the blockbuster film, 'Casino Royale'. This VIP trip was themed around Bond and his luxury lifestyle. Five couples were flown to Monte Carlo by private jet and enjoyed helicopter transfers to the world famous hotel, The Hermitage. Addtional elements included power boating, limo transfers, fine dining and a VIP trip to the famous Monte Carlo casino.
Some of these projects were run in partnership with an agency.