Active case studies: Holiday prizes
Examples of promotions using holiday prizes.
Cobra
This consumer game card promotion captured the spirit of Cobra's advertising, 'Unusual thing, excellence', by offering a range of prizes with a twist. The prizes included 1,000s of faux snake-skin wallets and VIP weekends away at boutique hotels in the UK. The top prize was a week's holiday to Thailand staying at the tallest hotel in Asia, The Banyan Tree in Bangkok, with dinner at their rooftop restaurant, Vertigo.
Jacob's Crackers
This instant win promotion offered ten 'Wallace and Gromit Grand Days Out in New York' holidays. With a range of exciting excursions and a $5,000 shopping allowance, they were certainly holidays to remember.
Fiat
Consumers taking a test drive were entered into a free prize draw, with a chance to win one of ten fantastic Italian driving holidays. Based on the European Grand Tour tradition, guests had a chance to explore Tuscany and the surrounding area before driving down to Sorrento and Capri to explore the Amalfi coast.
Some of these projects were run in partnership with an agency.