Case studies: Risk insured promotions
Examples of promotions run on a risk insured basis.
Castlemaine XXXX
Active supplied Castlemaine XXXX with 4,000 'Adventure Vouchers', which were given out for free in pubs as part of a scratchcard promotion. Active provided the vouchers on a single fee basis, giving Castlemaine a saving of over 50% on the normal retail price of the vouchers.
Shell
This high-profile promotion offered drivers the chance to win one of 100 great driving holidays (worth approx £5,000 each). The holidays were created especially for the promotion and included the chance to drive prestige cars on some of the world's most famous touring routes. The promotion was risk insured to manage the risk.
Smirnoff
An instant win neck-collar promotion supporting Smirnoff's 'Heritage and History' TV campaign. 100s of weekend break holidays to Moscow, Paris and Istanbul and ten 'Journeys of a Lifetime' were offered through a fixed fee agency.
Some of these projects were run in partnership with an agency.