Picking up where we left off with our mini-series exploring the UK's most vibrant cities, we're taking a closer look at bustling Bristol. The city has a massive reputation for good music, good food and good nightlife, and its exciting redevelopment has recently earned it a spot on National Geographic's ‘The Cool List 2018', marking it as a trendy destination not to be underestimated this year.

We live in a digital age. We're used to everything being online so our sales incentives should be as well. Making use of an online platform to deliver your sales incentives not only makes it more engaging for your participants - it makes your life easier too. So what opportunities does the use of technology open up for our sales incentives and what things do we need to consider?

We all know spending your money on experiences rather than things will make you happier. Travelling has soared in popularity with more people than ever taking 'gap years' to experience the world to capture and create memories. Just take a look at social media apps like Instagram and Snapchat, filled with stunning images of destinations most people could only dream of. More and more, we're being asked to source holidays that are out of the ordinary, off the beaten track, or a once-in-a-lifetime trip.

Like any business investment, finding a way to measure the success of an incentive programme is key. Part of the process of designing an effective channel sales incentive programme is defining the ways in which it will be monitored and what it should be measured against.

If you are investing time and resources in improving employee engagement within your business then you will want to measure the success of your initiatives. But how do you measure something as intangible as engagement? How do you assess the impact of your engagement initiatives in order to modify, grow and develop further initiatives accordingly?