Employee engagement - How to create a culture in your business that celebrates achievement
0344 372 7505
Contact us
Contact form



Email Name


Matt Curran
New Business Development

How to create a culture in your business that celebrates achievement

19th March 2018

Business culture has a huge impact on the employee experience and, consequently, the levels of productivity and employee engagement across the entire organisation. If you have a negative culture that focuses on penalties for failure, as opposed to reward and recognition for success, then you may eventually run out of ways to motivate your employees. Having a culture that celebrates achievements really works to improve employee motivation and overall morale, both of which can lead to a better ROI. So, how do you make it work for you?


Creating a positive business culture

Putting achievement at the centre of your business culture is a great way to ensure that your employees will remain engaged with your business goals and targets. This kind of positive environment provides support, enhances employee engagement and boosts levels of commitment to your business by giving clear aims that will be recognised and often rewarded.


In short, you create a culture in which employees take an intrinsic interest in their role and actively work towards targets or personal improvement, as they feel valued when their achievements are celebrated. Building your culture up around achievements and recognition is a self-perpetuating experience, as people feel appreciated, valued and engaged and pass that on to those around them.


How can you create a positive culture for your business?

Say thank you

If you want to start making change within your organisation then a return to good, old-fashioned manners never hurts. Get used to being appreciative of a job well done and to acknowledging the work that your employees have put in to achieve the desired outcome. This kind of appreciation tends to have a trickle-down effect so that once management start to do it, all other employees in the business will follow their example.


Recognise excellence

If you have employees who have gone above and beyond what was asked of them, then recognise it. If you don’t then you're diminishing the possibility that they will do it again. Recognising and rewarding your employees acts as a positive reinforcement for their effort and results. Consequently, your employees are more motivated to improve and meet goals, and have greater job satisfaction. And reward and recognition doesn't have to focus purely on the 'reward' side of the picture. Many employees simply want someone to appreciate what they have done for the business.


Incentivise your teams

Incentives can be used to encourage your employees to work together, to motivate each other and spur each other on towards a mutually beneficial goal. Used well, incentives can drive positive changes to business culture, such as encouraging the mentoring of other employees or building teamwork and collaboration skills. They can also be used to drive specific goals, whether this is meeting key performance targets as a team, or simply going above and beyond.


Reward achievements

Reward and recognition is a powerful tool for employers, especially when you're doing both at the same time. Creating a bespoke recognition programme helps ensure that the structure of rewarding achievement is in line with the culture of the business. Rewards can be anything - from experiences to vouchers - but it's important to ensure the rewards you're offering are what your employees really want.


A productive business culture starts with recognition of achievement and encouraging a more open and positive appreciation of what your employees can do. If you combine that with rewards and incentives that make your employees feel valued and motivated, you can make a real difference to the experience of working for your business.


Active are experts in delivering employee engagement and recognition programmes, supported by an extensive portfolio of employee rewards. To find out more please contact us.


Tell me more

View all our blogs      Follow us on


Employee engagement provides a firm foundation for achieving goals, improving performance and creating a positive work culture. However, defining "engagement" presents something of a challenge, as there are often inconsistencies in the way it is described and tested. So how do you identify what employee engagement really consists of and what exactly it can be channelled to achieve? Read more
Craig Thomas
According to a recent poll, 77% of us would rather splash out a bit more on boutique style and sophistication over expensive hotel chains. We've compiled a list of the top 10 most original and inspired hotels from across the UK - from former prisons to quirky interiors. Read more
Kelsey Tims
Prize Fulfilment
Channel partners are fundamental to the growth of a business. According to a report by Deloitte, they can be responsible for generating more than 75% of revenue. So there is every reason to invest in optimising these relationships. For vendors and manufacturers, these partnerships have a key role to play in business growth and are an integral part of sales and marketing strategy. Channel sales incentives are a powerful way to provide partners, distributors and customers with the motivation to do more. Read more
Craig Thomas
The most common mistake in implementing sales incentive programmes is to look at the programme as a simple "do this and get that" proposition. Creating a successful sales incentive requires taking time to consider the specific objectives, the target audience and how the programme will be communicated. These 10 essential considerations will help you build a strategy to deliver your objectives and measure your results. Read more
Ray Blanco
Account Management