How to measure employee engagement
If you are investing time and resources in improving employee engagement within your business then you will want to measure the success of your initiatives. But how do you measure something as intangible as engagement? How do you assess the impact of your engagement initiatives in order to modify, grow and develop further initiatives accordingly?
Employee engagement surveys
The simplest way to find out whether employees feel engaged is to ask them. The employee survey is the diagnostic tool of choice for numerous organisations, from the largest multinationals to small innovative enterprises. It could explore a number of different ideas in terms of how employees feel about the business and their role in it, including:
Examples of measures of engagement currently in use
Job satisfaction vs. employee engagement
It's important to ensure you're measuring the right concept during this process. Job satisfaction is often equated with employee engagement. However, there is a subtle, but important distinction between the two.
Employees can be satisfied in their job but may not be making a positive contribution in terms of innovation, creativity and productivity, which would indicate that they are not engaged.
While engagement can predict satisfaction and other business outcomes, satisfaction is often not directly related to performance and business outcomes (Bizzard, 2004).
Improving employee engagement
Feedback from surveys provides valuable insights for employers looking to understand and measure employee engagement. It's only when this feedback is acted upon that it can start to contribute towards improvement too. So, a crucial part of improving engagement levels will be translating the results of a survey into action.
If employee engagement in your business is simply not living up to expectations we can help. At Active, we design reward and recognition programmes that can positively impact employee engagement within the business. Contact us today to find out more.
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