Best incentive destinations in Europe
Craig Thomas

The best incentive travel destinations in Europe

4th November 2015

Over the past three months we've been running a survey to find out the top 10 destinations for incentive travel trips in Europe. We asked incentive travel organisers to choose their favourite destinations from a list of nearly 40 European locations. Having compiled the results we can now reveal which destinations came out on top.


Paris, France

Paris was voted as the number one group incentive travel destination in Europe


Barcelona, Spain

The ever popular Barcelona closely followed Paris in second place


Monte Carlo, Monaco

The luxury destination of Monte Carlo featured highly


Marrakech, Monaco

Although not actually in Europe(!), Marrakech proved to be a favourite


Ljubljana, Slovenia

Ljubljana, the picturesque capital of Slovenia, was recommended by one of our survey participants



Top of the list

The number one destination was Paris, closely followed by Barcelona. These two destinations were clear favourites, each scoring nearly three times as highly as Monte Carlo in third place.


It's easy to see why Paris and Barcelona were so popular as they're both convenient to get to and offer lots to do for incentive groups. Third placed Monte Carlo is another favourite, especially with those looking for a touch of class.


Best of the rest

Hot on the heels of Monte Carlo comes another two established choices, with Rome in fourth place and Amsterdam in fifth.


After that the list diversifies a little with St. Tropez in sixth, Venice in seventh and Marrakech in eighth place. OK, we realise Marrakech isn't actually in Europe! But we like it and included it in our list as it's close enough for a short break and offers something a little different for incentive groups - it looks like our survey participants agreed with us.


The top 10 is completed by Nice in ninth place and Florence in tenth. Popular destinations that just miss out on the top 10 include Budapest, Ibiza and Reykjavik.


Where else?

As part of the survey we asked for any other destinations our incentive travel organisers recommended which hadn't featured in our original list. These suggestions included less city-based locations, like the Italian lakes; golf resorts in Spain and Portugal; and - for winter trips - ski resorts, such as Chamonix, Geneva, Milan and the less obvious Andorra.


Perhaps the most up and coming destination to be recommended was Ljubljana in Slovenia, which could be an ideal choice for the group that's 'seen it all'.


The top ten

Thank you to everyone who participated in our survey; here's a reminder of the top 10 of destinations in Europe as voted for by incentive travel organisers this year:


  1. Paris
  2. Barcelona
  3. Monte Carlo
  4. Rome
  5. Amsterdam
  6. St. Tropez
  7. Venice
  8. Marrakech
  9. Nice
  10. Florence



Active are experts in arranging incentive travel. For more information or to get a quote for your next group incentive travel trip, please contact us

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