Spotlight on Rio as an incentive travel destination
Sarah Vickers
Prize Fulfilment

Spotlight on Rio as an incentive travel destination

10th February 2016

After the excitement of the 2014 World Cup, the eyes of the sporting world will once again look to Brazil this summer as the country plays host to the 2016 Olympics. Whether you're searching for an exotic destination for a group incentive travel trip, or looking to create an enticing holiday promotion, Rio de Janeiro is the perfect choice for 2016 and here's why we think so.


Maracana Stadium

Daniel Basil | Creative Commons



The Olympics

From 5th - 21st August 2016 the city will see more than 10,500 athletes partake in 28 sports across four different regions of the city, Barra, Copacabana, Deodoro and Maracanã - home of the famous Maracanã stadium, the scene of many of Brazil's most prolific sporting events.


Rio de Janeiro, Brazil



Things to do

Rio de Janeiro has some of the most famous and iconic sights in the world, from the much sung about Copacabana Beach to the outstretched arms of Christ the Redeemer. It's a city that is greatly talked about and photographed but it is only when there that you can fully appreciate the awe inspiring views from Corcovado and Sugarloaf Mountains and feel the energy and buzz of the golden beaches.


Rio de Janeiro, Brazil



While you're here, take a city tour showing you all the famous sights including the Selarón Steps - a colourful installation featuring mosaic tiles from around the world - and get that all important selfie with the statue which overlooks the city. For an alternative glimpse into life in Rio, a favela tour is a must to fully understand this complex metropolis.


Copacabana Beach, Rio de Janeiro, Brazil



The beaches

You can't visit Rio without spending some time on the infamous Copacabana Beach where crashing waves are set against a backdrop of high-rise hotels. If you'd prefer to get away from the main tourist drag, head further along the coast to the beautiful sunsets of Arpoador or the laid back vibes of Ipanema Beach.


Caipirinha cocktails



The nightlife

It's no secret that Brazilians know how to party. Make like the locals and head to lively Lapa where you'll find a host of bars and nightclubs filled with the sounds of samba. This is the place to try Brazil's favourite drink - the Caipirinha. These cocktails, made with a mix of cachaça, sugar and lime, are a must try on any visit to Brazil and are sure to have you dancing the night away.


Ilha Grande, Brazil



Further afield

Rio is just one small part of Brazil; if you have some time to escape the city, nearby Ilha Grande has some of the best beaches in the country combined with a laid back island vibe, whilst the colonial town of Paraty gives a glimpse into the Brazil of old with its cobbled streets and horse drawn carts offering a direct contrast to the big city nearby.



Active are experts in arranging incentive travel. For more information on Rio, or to get a quote for your next group incentive trip, please contact us.

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