Spotlight on Marrakech as an incentive travel destination
Craig Thomas

Spotlight on Marrakech as an incentive travel destination

30th March 2016

Marrakech has always been one of my favourite incentive travel destinations. Whilst slightly further afield than most typical city break locations, a 2-3 night trip here captures and delivers the exoticism of far more distant lands. The city's intoxicating atmosphere and dramatic setting, where rose-pink ancient walls are framed by the soaring peaks of the Atlas Mountains, make it a simply magical incentive destination.
I've recently returned from a research trip which rekindled my love of Marrakech - let me share with you some of its allure...


Ait Benhaddou, Morocco


4x4 Safari, Morocco



What to do in Marrakech

There's a great range of activities and experiences available in and around Marrakech. The top three must dos for me are a 4x4 trip into the Atlas Mountains to discover the Berber villages and the simple beauty of the area; a tour of the medina and souks, which takes you through the back streets of the city to understand how the locals live and then on to the labyrinth of dyers, herbalists, jewellers and carpenters, with time to shop and haggle for a bargain; and finally, a visit to Jemaa el-Fnaa Square in the evening to experience its sheer thrill and vibrancy complete with storytellers, fire-eaters, snake charmers and performers.


Bozin Restaurant, Marrakech 

Djemma El Fna, Marrakech


Marrakech incentive group



Dining out in Marrakech

Marrakech offers a rich mix of traditional and cosmopolitan dining options. We would generally suggest a night at a typical Moroccan style restaurant, where you discover the real food of the region; a night at one of the more contemporary restaurants, that offer torch lit gardens and outdoor lounge areas; and a night in a more unusual location, such as dinner in the desert or in a private palace.


Nightlife in  Marrakech

The nightlife is fairly cosmopolitan with a heavy dash of Moroccan style. Whilst you can find traditional clubs like Pacha, we prefer places that offer a slightly more Moroccan feel, such as Jad Mahal. With its Moroccan dancing girls and live band nights, Jad Mahal has more of a lounge bar feel but is definitely buzzing enough for party animals. The great thing about the city is, everywhere is close enough that you can easily visit a number of clubs in a night - why not explore and find your own Moroccan favourite?


Marrakech, Morocco


Marrakech Souk, Morocco



Hotels in Marrakech

We would recommend staying in one of the hotels in the Hivernage area which is close to the medina and great for nightlife with a wide selection of restaurants, lounge bars and clubs on your doorstep. If budget allows, the recently refurbished Sofitel Lounge and Spa Hotel is simply fab and also happens to host one of the most happening clubs of the moment - the So Night Lounge. There are also plenty of other more economical options we can suggest.


If you're looking for a weekend with a slightly more relaxed vibe you may want to consider one of the hotels out in the Palmeraie. For the right group there's some stunning options, you just have to bear in mind you are a taxi ride away from the city centre.


Key facts

Marrakech is one hour behind GMT. From the UK there are a number of direct flights with a flight time of 3 hours 30 minutes, making it suitable for a weekend trip of two to four nights. Our standard itinerary is two nights. For incentive groups you can more or less travel any time of the year, although we would recommend avoiding the hottest months - July and August.



Active are experts in arranging incentive travel. For more information on Marrakech, or to get a quote for your next group incentive trip, please contact us.

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