The practice of using sales incentives to boost productivity and drive sales growth is well established. Most organisations already use incentives as a motivational tool for their own internal sales team, as well as independent channel partners such as dealers, distributors and resellers. However, the nature of sales incentives is evolving - fast. Factors such as technology and the dominance of Millennial lifestyles have meant that sales incentives have changed significantly over recent years.
7th December 2018
We live in a digital age. We're used to everything being online so our sales incentives should be as well. Making use of an online platform to deliver your sales incentives not only makes it more engaging for your participants - it makes your life easier too. So what opportunities does the use of technology open up for our sales incentives and what things do we need to consider?
12th September 2018
Like any business investment, finding a way to measure the success of an incentive programme is key. Part of the process of designing an effective channel sales incentive programme is defining the ways in which it will be monitored and what it should be measured against.
11th July 2018
A large part of the success of your channel sales incentives lies in the rewards you choose to offer. With the right rewards, you can use incentives to improve business performance, change behaviours and drive sales in your channel. So how do you identify the right rewards?
7th June 2018
When you're setting up a channel sales incentive for your business there are a few key questions you need to ask yourself. Who are your partners? What motivates them? What are you hoping to achieve, and how?
25th April 2018