Choosing a successful structure is one of the fundamental principles of incentive design. Once you have defined the audience, objectives and timeframe, then it's time to consider the structure of your sales incentive.
19th July 2017
When it comes to sales incentives there's no 'one size fits all' solution. The best incentives are those which are well thought out and targeted to the individual company's requirements. A poorly designed incentive is destined to fail, so it's well worth spending the time getting the fundamentals right.
17th July 2017
The traditional model of sales performance management is looking increasingly outdated. The straightforward, target-hitting compensation package - composed of base + commission - is coming under considerable pressure. It is no longer the 'be all and end all' to driving sales. To achieve outstanding sales results successful companies are turning to other motivators.
25th January 2017
Are you a manufacturer promoting your product into the channel, a distributor inspiring your sales team to sell specific products or services, or a call centre that needs to maintain high energy levels on the floor? If so, SPIF days, call out days, hype days, blitz days - or whatever you choose to call them - are likely to be an important part of your sales incentives strategy.
16th August 2016
Generally, any period of economic uncertainty sees businesses rein in all spending. It's a knee jerk and not unnatural reaction. It says, let's see how the land lies before we commit to any course of action. But from the point of view of an employee - struggling to make sense of what Brexit might mean for themselves and their colleagues - a commitment by their employer to sales incentives, or reward and recognition programmes, provides just the reassurance and confidence they, and the business, need to keep calm and carry on.
21st July 2016