10 key considerations when designing your sales incentive programme
The most common mistake in implementing sales incentive programmes is to look at the programme as a simple "do this and get that" proposition.
12 March 2021
Ray Blanco
10 key considerations when designing your sales incentive programme
The most common mistake in implementing sales incentive programmes is to look at the programme as a simple "do this and get that" proposition. Creating a successful sales incentive requires taking time to consider the specific objectives, the target audience and how the programme will be communicated.
These 10 essential considerations will help you build a sales incentive strategy to deliver your objectives and measure your results.
- Why are you using an incentive programme and what is it designed to achieve?
Consider both your purpose - for example, improving teamwork - and your programme objectives, such as an increase in sales or sign-ups. - Who are the incentives aimed it?
Like any good strategy think about the audience it's aimed at - who they are, what do they want and what will motivate them. - What are the current obstacles?
Find out what is currently preventing goals from being achieved and make sure you have a good understanding of what might stop your intended audience from taking part. - What is the right structure likely to be?
There are multiple factors to consider here. From what the goals of the programme are and how participants can achieve them, to whether you have "all or nothing" targets, close-ended or fixed reward structures. - How will essential communication be achieved?
You might have the most beautifully designed sales incentive programme in the world, but if none of your participants know about it then it's not going to be very effective. Design a communication strategy to introduce the programme, sell it to the participants, provide the necessary education, keep motivation levels high and report on success. - Which incentives will work best?
Cash is a common choice but has little emotional impact and non-cash rewards are often perceived to have more overall value. So, using rewards such as travel or experiences can often be more motivating for participants. - How much can you spend?
Incentives that deliver ROI are based on realistic budgets that make it easy to see where the programme is justifiable. Budgets need to be broken down into setting up the programme, ongoing administration and the value of rewards - not forgetting that all-important element of communication. - How will you measure programme success?
This might be in terms of individual success - for example, numerical sales targets. Or the impact on the organisation as a whole - for example, a noticeable increase in overall sales. Consider whether the programme should be measured against non-financial as well as financial goals, such as more newsletter sign-ups. - How will you evaluate programme administration?
These are the benchmarks against which you'll be able to measure whether the programme is creating a heavy administrative burden or integrating easily. - Where will you seek feedback and conclusions?
A lot of qualitative data can be drawn from business results, but this should be backed-up by quantitative sources, such as participant surveys.
In this blog, we’ll explore what a giveaway is and how to pick your winner the right way to ensure your giveaway complies with regulations and runs smoothly and succesfully. Read more...
3 March 2023
Employee recognition has a huge impact on workplace culture. It not only affects how employees feel about the business, but also about themselves and others they work with. Rewarding and recognising employees can help to create a positive bond between an employee and the business. The result is a more engaged and productive workforce. Read more...
2 March 2023
A viral giveaway can be a powerful tool to increase brand awareness, attract new customers, and reward existing ones. To make your giveaway go viral, you need to offer a prize that people will want to share with their friends and family. Read more...
20 February 2023
If you're planning a giveaway for your followers, customers, or employees, consider these 10 Valentine's Day Prize Ideas to add some extra love to the occasion. From sentimental keepsakes to practical gifts that they can enjoy every day, we've got you covered. Read more...
15 February 2023
Consumer promotions are a great way to increase sales and attract new customers, but they are not all created equal. Read more...
8 February 2023
Love is in the air! Valentine's Day is just around the corner, so this is the perfect moment to share our top 10 most romantic hotels from around the UK. Read more...
1 February 2023
In this blog, we’ll explore what a giveaway is and how to pick your winner the right way to ensure your giveaway complies with regulations and runs smoothly and succesfully.
3 March 2023
Employee recognition has a huge impact on workplace culture. It not only affects how employees feel about the business, but also about themselves and others they work with. Rewarding and recognising employees can help to create a positive bond between an employee and the business. The result is a more engaged and productive workforce.
2 March 2023
1 March 2023
A viral giveaway can be a powerful tool to increase brand awareness, attract new customers, and reward existing ones. To make your giveaway go viral, you need to offer a prize that people will want to share with their friends and family.
20 February 2023
If you're planning a giveaway for your followers, customers, or employees, consider these 10 Valentine's Day Prize Ideas to add some extra love to the occasion. From sentimental keepsakes to practical gifts that they can enjoy every day, we've got you covered.
15 February 2023
14 February 2023
Consumer promotions are a great way to increase sales and attract new customers, but they are not all created equal.
8 February 2023
Love is in the air! Valentine's Day is just around the corner, so this is the perfect moment to share our top 10 most romantic hotels from around the UK.
1 February 2023
17 January 2023
Employee recognition programmes can be difficult enough to implement when all your team are office based. But how do you reach out and recognise your team if they work remotely?
13 May 2022
There's still time to embrace the most beautiful of all the seasons. Picture yourself in a crisp, winter wonderland and spend your days adventuring on skis, skidoo or sledge.
25 February 2022
23 February 2021
If you are looking for a creative concept for a whole campaign, or as a one-off prize, our selection of ideas for couples' weekends away in the UK will give you food for thought.
10 May 2020
It's that time of year again when thoughts are beginning to turn towards New Year's resolutions and, more importantly, New Year's Eve celebrations. Now is the time to start thinking about where to bring in 2020 to ensure this New Year's Eve will be one to remember.
11 December 2019
As the high street starts to fill with gifts and festive favourites begin to blast from every doorway, there's no denying that Christmas will soon be upon us. Whether you're already embracing the season or staying a Scrooge until 1st December, take a look at our favourite activities and treats to get you into the holiday spirit.
18 November 2019
Whether it's a scary movie or the thrill of an adventure sport, we've all felt the strange buzz that comes with being scared. It keeps us coming back for more. So this month we've put together a list of some of the scariest experiences from around the world. Will you be brave enough to try any?
22 October 2019
Here at Active, we specialise in travel, and we're constantly on the lookout for unusual places to send incentive groups or winners. It's a big world out there and we've searched all four corners to bring you 10 unique destinations which are sure to fuel your wanderlust for places you may never have considered before.
13 August 2019
While it has been greeted by some with scepticism, we think the US-born concept of 'peer-to-peer tipping' or 'peer-to-peer rewarding' deserves some serious consideration. So how does it work? And what's behind the hype?
16 July 2019
When it comes to building corporate events and prize winner experiences, we are second to none. We know it's the little imaginative, creative and personal touches that turn a weekend in London into a spectacular London extravaganza, with memories to be cherished forever. Take a look at some of our favourite, top-class weekend events to see how Active can help you deliver a show-stopping VIP experience to remember.
2 July 2019
There’s some seriously hot competition when it comes to unusual bars around the globe. The allure of having an unusual location, wacky décor or a unique concept is fast becoming popular in most major cities. The trend has risen in recent years as now, more than ever, people are valuing experiences and something a little out of the ordinary.
11 March 2019
Introducing a good dose of fun into your sales incentive can really help boost engagement. This is where incentive games come into play. So if you're looking for a fresh way to incentivise your sales teams or channel partners then read on.
5 February 2019
Do you struggle to think of activity ideas that will set your corporate event apart from the rest and give it the 'wow' factor? Well, look no further. Our event experts at Active are always scouring the country for the UK's most exhilarating, memorable, and quirky event ideas. We've gathered some of these together in a handy list, just for you. So sit back, relax and prepare to be inspired…
14 January 2019
“Many thanks to you and the team who made all the arrangements. Everything about the trip was fantastic. It really was a great experience and it will live in the memory for a long time.”
John - Prize Winner
large
In this blog, we’ll explore what a giveaway is and how to pick your winner the right way to ensure your giveaway complies with regulations and runs smoothly and succesfully.Read more...
3 March
Employee recognition has a huge impact on workplace culture. It not only affects how employees feel about the business, but also about themselves and others they work with. Rewarding and recognising employees can help to create a positive bond between an employee and the business. The result is a more engaged and productive workforce.Read more...
2 March
