Showcasing just a few of the clients Active have worked with and projects we've delivered...
CBBC were looking for a promotion to increase awareness of CBBC's new space adventure character, Lunar Jim, and promote the launch of toy merchandise throughout UK shopping centres.
An experiential campaign supported by promotional leaflets was created which offered consumers the opportunity to get their own 'Lunar License' by simply purchasing Lunar Jim merchandise in stores such as Early Learning Centre and Argos.
This Lunar license was a directly redeemable voucher which gave 2 for 1 entry to a range of Active's 'great days out' attractions, ranging from discovery centres and museums, through to farms and theme parks.
The promotion was supported by a Lunar Jim branded website, also setup and managed by Active, that enabled them to search for their nearest participating centre.