Pepsi Max


Pepsi Max


Promotional Offers


We loved being involved in this high profile on-pack promotion which offered consumers the chance to see Beyoncé in concert. Active provided a full VIP winner handling service for the 61 lucky consumers who travelled to the UK, Europe or America to enjoy the show!


This high profile on-pack promotion offered consumers the chance to see BeyoncĂ© in concert in the UK, Europe and America, during her ‘The Mrs Carter Show’ world tour. Active were responsible for the winner handling and management of 61 winners over an 8 week period. Details of winners were passed to Active who then provided a personal booking service for each winner arranging flights, transfers, hotels, travel insurance and VIP transfers to the concert. A range of personalised, branded travel packs, luggage tags and itineraries were also created to add that special touch.