Sales and channel incentives
Sales incentives
Active focus on incentives that drive performance and recognise sales effort and initiative
Sales incentives
Active focus on incentives that drive performance and recognise sales effort and initiative
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Sales & channel incentives

Active deliver sales incentive programmes that drive performance in sales teams and channel partners and we've been doing it brilliantly for over 20 years. Our deep experience as to what works best, with who and why, means we don't have to reinvent the process each time we look at a programme. Instead we focus on adding value, on making each programme unique for you.


Using constantly updated tools that maintain our best in class offering, we are able to shorten the planning stage, remove inefficiencies, and get it right first time, on time and on budget.


Sales force incentives

We know that every sales team is unique and so we start from the premise that every incentive programme will need to be as well. Whether it's the structure, the messaging, the rewards or the delivery of the programme itself, we work closely with you from the start to ensure your objectives are met.


We leave nothing to chance in the briefing stages and we only ever create schemes that deliver. From the very first conversation to the final debrief we have one objective; to make sure your scheme engages, inspires and drives better sales performance from your team.


Channel incentives

Active recognise that the growing complexity within all channels means incentive programmes need to be simpler than ever to be effective. That means simple to set up and simple to use, but creative and effective at motivating your channels to perform at peak levels.


Active specialise in the implementation of high-impact channel incentives, allowing you to increase sales and strengthen relationships with all your channel partners. We offer a diverse range of incentive solutions and provide practical help and advice on both the structure and mechanic of the scheme.


Incentive rewards

Active's extensive range of individual prizes and team rewards can be integrated within any online or offline programme to reward in-house sales teams, contact centre staff, field sales teams and channel partners across multiple platforms.


Whatever your sales environment, we know from experience what will inspire and motivate your key performers and our incentive rewards have been carefully designed and selected to do just that.



Want to know more?

See some of our sales incentive tools and solutions featured on this page, take a look at examples of our previous work, or just send us an enquiry.


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Choosing a successful structure is one of the fundamental principles of incentive design. Once you have defined the audience, objectives and timeframe, then it's time to consider the structure of your sales incentive. Read more
Craig Thomas
19th July 2017
When it comes to sales incentives there's no 'one size fits all' solution. The best incentives are those which are well thought out and targeted to the individual company's requirements. A poorly designed incentive is destined to fail, so it's well worth spending the time getting the fundamentals right. Read more
Craig Thomas
17th July 2017
What they say...
"Many thanks to you and the team who made all the arrangements. Everything about the trip was fantastic. It really was a great experience and it will live in the memory for a long time."
"John - Prize Winner"
"The best party I think we have ever seen. You have been the best party planner and we can't thank you enough."
"Alice - Head of Office and Facilities"
"What a great way to reward brilliant work! I love this and it gives you a really tangible goal that is relevant to you."
"Barry - Incentive Participant"
"This is moving us into the 21st century in terms of incentives and rewards. It gives people freedom, choice and control. In short I love it!"
"Rosie - Incentive Participant"
"It's been a pleasure to work with you this year and you've really gone above and beyond to support us throughout."
"Kim - Senior Account Manager"
"The system and service have been so amazing that I've been recommending it to everyone that will listen!"
"Aimee - Human Resources"
"You go the extra mile wherever possible, looking at every angle to see how you can provide the best service."
"Natalie - HR Director"
"My son and I had an amazing time on our Hot Air Balloon prize this weekend. Thank you for all the organisation that went into it."
"Sarah Jane - Prize Winner"
"Everything was fantastic in Rome. Wonderful destination, good activities, great food and restaurants and all very well organised."
"James - Incentive Travel Guest"
"You made our stay an excellent one and we are proud to have partnered with you and your agency."
"Kayode - Commercial Manager"
"Very, very impressed with your team. Everybody has been raving about the event and the management."
"Ian - Brand Manager"
"A massive thank you to Active's travel team for booking our trip to Disneyland Paris. We had a fantastic time! Thank you for personally making all the arrangements which ran so perfectly."
"Carolyn, Chris, Charlotte & Sophie - Prize Winners"
"We had a brilliant weekend and it was such a lovely experience to have dealt with someone who was very relaxed in all aspects of dealing with our trip. It gave us confidence knowing everything was taken care of."
"Dawn, Mark, Isobel & Lily - Prize Winners"
"You made everything a pleasure and effortless for us. Everything went smoothly, on time and was just so lovely. We can't thank you enough."
"Rachel, Jayne, Julie & Kate - Prize Winners"
"Easily the best short break I have ever been on."
"Julian - Incentive Travel Guest"