This national campaign, fulfilled by Active, was carried on all lottery tickets over a 10-week period, both as a reward for purchase and to encourage repeat purchase of lottery tickets. Each ticket carried a promotional message directing the holder to a website where consumers entered their unique lottery ticket number to claim a 2 for 1 voucher. The site listed the offers available and the participating centres and allowed the consumer to print off a 2 for 1 voucher for the offer of their choice. The voucher was validated by attaching their lottery ticket. The promotion featured over 30 experiences, including days out, sporting activities and beauty treatments.