Promotional Offers


This on-pack promotion offered winners the chance to win 1 of 30 amazing festival experiences around the world. Festivals included Half Moon Party, Global Gathering and Festival of the Sun and Active treated winners to a VIP handling and fulfilment service.


This high-profile consumer on-pack promotion for Trident chewing gum offered winners the chance to win one of 30 amazing festival experiences around the world, together with a range of festival related items. All promotional packs included a unique URN and website link. Consumers simply entered their URN for a chance to be entered into a prize draw. Winners were randomly selected by a computer generated ‘winning moment’. Weekly festival winners could choose from a range of festivals which included Isle of Wight festival UK, Homebake Australia, Half Moon Party Thailand, Voodoo Experience New Orleans and Ibiza Closing Parties, while daily winners could win festival packs, hats, chairs, t-shirts and more. All festival winners had the luxury of being looked after by their very own chaperone, Katie P. Katie P also provided blog up-dates and posted video clips to the Trident website for maximum customer engagement and brand awareness. Active were the main point of contact for all daily winners, dispatching prizes within 48 hours of receiving notice. Active also created bespoke itineraries and booked all travel arrangements for the winners including the host Katie P.