Airline Case Study

Airline Bookings Incentive Case Study

A strategic solution to increase ticket sales through agents

Benefits At A Glance

The Objective

To encourage agents to make bookings with a specific airline, as well as increasing awareness and creating a positive impact through the use of incentives.

The Solution

Our intuitive and easy to navigate online portal allows airlines to reward agents with points for each booking they make. These are then redeemed against an online catalogue of over 5,000 items, including high street vouchers and top brands. Reward values can be modified depending on booking class, return journeys or destinations. Agents are encouraged to sign up prior to each campaign launch.

The Outcome

Our client continues to run 2-3 campaigns a year, particularly during quieter periods to encourage sales. Each time an incentive launches, a surge of new agents register to the site as it increases in awareness and popularity. Our client reported an additional 578 bookings over 4 week period during their most recent campaign to a specific destination.



The number of Travel Agencies in the UK has grown 1.1% per year on average over the five years between 2018 – 2023.


Companies using incentive programs reported a 79% success rate in achieving their established goals.


Just over 90% of top-performing companies use incentive programs.


Effective sales incentive programs have been known to have a 50% higher impact on sales than investments in advertising.

Case Study

“For over 30 years, we’ve been delivering incentives for global brands, FTSE 100 companies and dynamic marketing agencies to provide a wealth of services, with our clients at the centre of it all.

We pride ourselves on making your life easy, by providing a personalised service with a fast turnaround time.”

David Bray

Managing Director