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Cashback Incentive Case Study

A strategic solution to increase sales and brand awareness

Benefits At A Glance

The Objective

Our client, a big name within the plumbing industry, wanted to increase sales by offering an attractive cashback solution when purchasing a specific item.

The Solution

Our intuitive and easy to navigate online cashback portal allows the consumer to input their purchase details and create their claim. They can also choose their preference of payment (BACS or Cheque). The portal can also be utilised for marketing questions and to encourage reviews, registering guarantees and newletter sign ups. Our extensive admin area means all claims are verified or declined by our team against the parameters of the promotion before any funds are issued to the consumer.

The Outcome

During the 2022 cashback campaign, our client saw an additional 1,618 claims from new customers who purchased their product because of the advertised cashback promotion. It has been so successful that they are creating a new campaign for 2024.



Around 82% of consumers prioritise special offers such as cashback when making purchasing decisions.


The UK market of cashback incentives saw over $20 billion in transactions in 2023


Over 70% of consumers believe that cashback offers significantly influence purchasing decisions


Loyalty programs integrated with cashback offers increased customer retention by 25%

Case Study

“For over 30 years, we’ve been delivering incentives for global brands, FTSE 100 companies and dynamic marketing agencies to provide a wealth of services, with our clients at the centre of it all.

We pride ourselves on making your life easy, by providing a personalised service with a fast turnaround time.”

David Bray

Managing Director