If you’re looking for a once-in-a-lifetime incentive travel destination that will leave your team feeling inspired and rejuvenated, then Iceland should be at the top of your list. This Nordic island country is a magical blend of rugged landscapes, geothermal wonders, and vibrant culture that promises an unforgettable experience for all who visit.
The capital city, Reykjavik, is a vibrant hub of culture and creativity, with a thriving arts and music scene. Visitors can explore the city’s museums, galleries, and quirky cafes, or venture out to experience the country’s unique geothermal spas and outdoor activities.
Iceland is also famous for its rugged terrain, including volcanic craters, glaciers, and black sand beaches. Adventure seekers can hike through lava fields, go glacier trekking, or embark on a whale-watching excursion.
Let’s delve into some of the best reasons as to why Iceland is the perfect choice for your next incentive trip.
Why Iceland for Incentive Travel?
1. Natural Wonders
Iceland is a land of incredible natural beauty, with its dramatic waterfalls, geothermal hot springs, and towering glaciers. The country is home to some of the most stunning landscapes in the world, making it a paradise for nature lovers and outdoor enthusiasts.
2. Adventure Activities
For those seeking a bit of adrenaline, Iceland offers a wide range of thrilling activities, from glacier hiking and ice cave exploration to snowmobiling and whale watching. With its unique geology and diverse terrain, Iceland provides the perfect playground for adventurous spirits.
3. Cultural Experiences
Iceland is also rich in culture and history, with a vibrant arts scene, world-class museums, and a thriving culinary scene. Visitors can immerse themselves in Icelandic folklore, sample traditional cuisine, and explore the country’s unique heritage.
4. Sustainability
Iceland is a leader in sustainable tourism practices, with a strong commitment to protecting its natural environment. By choosing Iceland as your incentive travel destination, you can be sure that you are supporting a country that values eco-friendly and responsible travel.
The Statistics Speak for Themselves
- In 2019, Iceland welcomed over 2 million visitors, with tourism accounting for a significant portion of the country’s economy.
- The tourism industry in Iceland is projected to continue growing, with an estimated increase in visitor numbers in the coming years. The current estimate for 2025 is 2.5 million visitors.
- Iceland consistently ranks high in global surveys of safety, cleanliness, and overall quality of life, making it an attractive destination for travellers from around the world.
- There are around 165,000 hotels in Iceland, suiting a variety of budgets and capacities. Whether you want set up base in Reykjavik, or sleep under the stars in Hella, there’s something for everyone.
Top Things to do in Iceland
Iceland is a treasure trove of natural wonders and unique experiences. Here are some things we’d recommend including in the itinerary when you visit this stunning country:
- Take a relaxing dip in the geothermal pools of the Blue Lagoon.
- Explore the enchanting waterfalls like Gullfoss and Seljalandsfoss.
- Embark on a thrilling glacier hike on the mesmerising Sólheimajökull glacier.
- Discover the mystical beauty of the northern lights on a clear night.
- Experience the vibrant culture and art scene in Reykjavik, the charming capital city.
- Go whale watching in the waters surrounding Iceland for a chance to spot these majestic creatures.
- Hike through the otherworldly landscapes of Landmannalaugar and witness the colourful rhyolite mountains.
- Visit the iconic black sand beaches of Reynisfjara and Dyrhólaey for a unique seaside experience.
Final Thoughts
With its stunning landscapes, exciting activities, rich culture, and commitment to sustainability, Iceland truly has it all. Whether you’re looking to reward your team, motivate your employees, or simply explore a new and exciting destination, Iceland is the perfect choice for your next incentive travel trip. Start planning your adventure today and prepare to be amazed by all that Iceland has to offer!
Get in touch with our friendly Travel Team today to find out how we can make your dream trip come to life!
