With the summer season just around the corner, now is the perfect time for brands to start planning ahead to spread some sunshine and joy among their consumers with a summer promotion. And what better way to do that than by hosting an exciting summer campaign with amazing prizes up for grabs? Offering attractive prizes can help boost engagement, drive sales, and leave a lasting impression on your audience. So, without further ado, here are our top 10 summer prizes to give away as part of your next brand campaign:
10 Summer Promotion Ideas
- Luxury Beach Getaway: Who wouldn’t love a chance to unwind on a pristine beach with crystal-clear waters and soft sandy shores? A luxury beach getaway is a prize that will have your audience dreaming of sun, sea, and relaxation. You could even include a branded beach towel bundle!
- Outdoor Adventure Kit: For the thrill-seekers and outdoor enthusiasts, an adventure kit packed with camping gear, hiking essentials, and other outdoor goodies will be a hit. Encourage your audience to explore the great outdoors with this exciting prize. To help engage families, you could even create a beautifully presented picnic basket packed to the brim with gourmet goodies.
- Exclusive BBQ Set: Summer is synonymous with BBQs, so why not offer an exclusive BBQ set as a prize? From premium grilling tools to gourmet sauces and marinades, this prize will have your audience ready to fire up the grill.
- Garden Makeover Package: Help your audience spruce up their outdoor space with a garden makeover package. From stylish furniture to colourful planters and garden accessories, this prize will bring a touch of summer to their homes. You could even add in a hammock to help your audience relax and unwind in those perfect lazy summer afternoons.
- VIP Tickets to a Music Festival: Music festivals are a summer favourite, and VIP tickets to a popular festival will surely get your audience excited. Give them the chance to experience live music, delicious food, and a vibrant atmosphere like never before.
- Summer Fashion Wardrobe: Keep your audience looking stylish all summer long with a summer fashion wardrobe prize. Think trendy outfits, sunglasses, beachwear, and accessories that scream summer vibes.
- Wellness Retreat Experience: Help your audience rejuvenate their mind, body, and soul with a wellness retreat experience. From yoga sessions to spa treatments, this prize will offer them the ultimate relaxation and self-care experience.
- Outdoor Cinema Kit: Create a magical outdoor cinema experience for your audience with a kit that includes a projector, screen, comfy seating, and snacks. They can enjoy their favourite movies under the stars for a memorable summer night. We also love the idea of adding a popcorn machine to add a touch of authenticity.
- Summer Sports Equipment: Encourage your audience to stay active and embrace the summer spirit with a bundle of summer sports equipment. From paddleboards to beach volleyball sets, this prize will inspire them to get moving and have fun outdoors.
- Ultimate Summer Staycation Package: For those who prefer to stay close to home, offer an ultimate summer staycation package. Include staycation essentials like pool floats, games, BBQ supplies, and more for a fun-filled holiday at home.
Summertime is always the best of what might be.
Charles Bowden
Of course, there are so many more options when it comes to summer inspired prizes (ice cream subscription anyone? 🍨), so there are plenty of ways to engage with your target audience.
We hope these prize ideas inspire you to create a memorable and engaging summer campaign for your brand. Remember, the key is to choose prizes that resonate with your target audience and align with your brand values. So, go ahead and spread some summer cheer with these fantastic prizes. Happy campaigning!
It’s worth reading our previous blog, The Magic of Giveaways: 5 Big Reasons Why Brands Should Embrace Prizes in Promotional Campaigns to find out exactly why these types of prize giveaways work for all audiences!
Get in touch with our friendly sales team today to find out how we can help to plan your next promotion or campaign.
